"Finding Your Core Purpose: Does Your Life and Business Reflect Who You Are."

Have you ever found yourself pondering the age-old question—"What is my purpose in life?" It’s a question that resonates deeply with me and many others, especially during times of transition or uncertainty. Whether you're feeling stuck in your career, unfulfilled in your personal life, or just lost in the daily grind, the search for purpose is a universal experience. But what does it really mean to find your purpose? And why do so many people feel a need to discover it?

In this post, I’ll explore the essence of purpose, why it's so important to our well-being, and how understanding your core purpose can lead you to a more meaningful life. I'll also introduce you to a tool that can help you uncover your core purpose and guide you on the path to fulfillment.

Understanding Purpose and Life Fulfillment

Purpose is more than just a buzzword; it's the compass that guides our actions and decisions, providing direction and meaning to our lives. At its core, your purpose is the unique combination of your strengths, passions, and values. It’s what gets you up in the morning, motivates you to overcome challenges, and gives you a sense of fulfillment.

Life fulfillment comes from living in alignment with your purpose. When you engage in activities that resonate with your true self, you feel more connected, energized, and satisfied. However, when your life is out of sync with your purpose, it can lead to feelings of emptiness, frustration, and a constant search for something "more."

The Global Search for Purpose

You’re not alone in your quest for purpose. Studies show that a growing number of people around the world are actively seeking more meaningful lives. According to a survey by the Harvard Business Review, 90% of people want more purpose in their work, yet only 37% feel they actually have it. This gap reflects a broader trend: people are increasingly valuing purpose as a key component of overall well-being.

In a Global Leadership Forecast by DDI, purpose was identified as one of the top three motivators for employees across the globe. Whether it’s due to shifting cultural values, the impacts of global crises, or a collective awakening to the importance of mental health and fulfillment, the search for purpose is more relevant than ever.

The Four Core Purposes: Which One Resonates with You?

To help you understand and identify your purpose, it's helpful to consider four core archetypes: the Seeker, the Nurturer, the Creator, and the Leader. Each archetype represents a different pathway to fulfillment, based on unique strengths, values, and challenges.

1. The Seeker: Driven by curiosity and a thirst for knowledge, the Seeker is constantly exploring new ideas, learning new skills, and seeking deeper meaning. However, their challenge is often indecision or feeling overwhelmed by too many interests.

2. The Nurturer: Focused on connection and compassion, the Nurturer finds purpose in supporting others. They are empathetic and derive fulfillment from helping people overcome challenges. But they often struggle with setting boundaries and prioritizing their own needs.

3. The Creator: Inspired by innovation and self-expression, the Creator’s purpose lies in bringing ideas to life. They thrive on creativity and transforming the ordinary into the extraordinary. Their challenge is often in staying focused and bringing projects to completion.

4. The Leader: Guided by vision and a drive to inspire, the Leader’s purpose is to guide others toward a common goal. They are natural decision-makers and motivators. However, they may struggle with delegation and experience burnout from taking on too much.

Why We Struggle to Find Purpose

Many people struggle to find their purpose because they are looking for a single, all-encompassing mission that defines their entire life. But purpose is not a destination—it’s a journey. It evolves as we grow, influenced by our experiences, relationships, and changing circumstances.

Common Challenges:

• Self-Doubt: The fear of not being "good enough" can prevent us from pursuing our true passions.

• External Pressure: Societal expectations and the desire to conform can pull us away from our authentic path.

• Overwhelm: With so many interests and responsibilities, it’s easy to lose sight of what truly matters.

How to Find Your Core Purpose

The journey to discovering your core purpose requires introspection, courage, and a willingness to embrace change. Here are a few steps to help you get started:

1. Reflect on Your Values: What do you care about most? What principles guide your decisions?

2. Identify Your Strengths: What are you naturally good at? What activities make you lose track of time?

3. Explore Your Passions: What excites you? What would you do even if you weren’t paid for it?

4. Connect the Dots: Look for patterns in your answers to the above questions. Your purpose lies at the intersection of your values, strengths, and passions.

What's Next?

If you’re feeling lost or stuck, know that there are tools and resources available to help you gain clarity and direction:

1. Core Purpose Quiz: a short quiz specifically designed to help you uncover your unique strengths and purpose. This quiz will give you insights into your natural tendencies and how you can align your life and business with your true self.

2. The Clarity Catalyst: A transformational 8-week journey to self-discovery, a course based on a Stanford University Master's Degree program on mindfulness and emotional intelligence designed to help people get clear, unstuck, and catapult your life and business.

3. Consider purchasing the upcoming Core Purpose E-Book coming this fall to learn more about your core archetype identity, what your challenges are in your business, and how to better align your mindset, actions, and motivation for business success based on your archetype and core identity.

Final Thoughts: Embrace the Journey to Purpose

Finding your core purpose is not a one-time event but a lifelong journey. It’s about continuously aligning your life with your evolving values, passions, and strengths. By embracing this journey, you not only create a more meaningful life for yourself but also positively impact the world around you.

Post in the comments your thoughts about purpose and life fulfillment! I'd love to hear!

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"The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well."

— Ralph Waldo Emerson

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***The research statistics mentioned in the blog post are based on general trends and reports from reputable sources.

1. Harvard Business Review Survey:

   • Statistic: 90% of people want more purpose in their work, yet only 37% feel they actually have it.

   • Citation: Harvard Business Review. (2019). "What Makes Work Meaningful — Or Meaningless." Retrieved from Harvard Business Review

2. Global Leadership Forecast by DDI:

   • Statistic: Purpose was identified as one of the top three motivators for employees across the globe.

   • Citation: Development Dimensions International (DDI). (2021). "Global Leadership Forecast 2021: What Breaks Leaders Can Make You." Retrieved from DDI