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Growth Might Be Killing Your Business: Why Working Less Can Actually Create More
- Aug 16
- 4 min read
We live in a world obsessed with more. More followers. More offers. More platforms. More “hustle.”
The entrepreneurial space is loud with messages like: “Grow fast. Scale big. Be everywhere.”
And sure, on paper it sounds sexy. But for many soulful entrepreneurs, it feels like trying to walk in shoes two sizes too small. Tight. Restrictive. Painful, even.
The truth? That version of “growth” might actually be choking your business.
When your offers feel scattered…When your energy is drained…When your audience is confused…
It’s usually not because you’re not doing enough. It’s because you’re doing too much of the wrong things.
Sometimes, the most powerful move isn’t growing outward. It’s growing inward.
Why Less is More in Business
Think about nature for a moment. A tree doesn’t force itself to grow taller before its roots are strong enough to hold it. If it did, it would collapse under its own weight.
Your business works the same way. If you’re constantly adding without anchoring, you’ll eventually hit burnout, or worse — a breakdown.
I know because I used to be there. Burned out, unmotivated, and tired of the hustle.
Working less doesn’t mean being lazy. It means being intentional. It’s about putting your time and energy into the things that matter most — the essentials that actually drive growth, impact, and fulfillment.
How to Decide What’s Essential in Your Business
Here are three simple but powerful ways to cut through the noise and reconnect with what’s truly essential:
1. Audit Your Business Landscape
Take a step back and look at every platform, offer, and activity you’re currently maintaining.
Where is your energy leaking?
Which platforms feel heavy instead of exciting?
Which offers light you up, and which feel like obligations?
Tip: Make two lists — “Alive” and “Draining.” Keep what feels alive. Release what feels draining.
2. Deepen Instead of Widen
Growth doesn’t always mean adding more clients, more products, or more services. Sometimes, it means serving your current people more deeply.
How can you create a better experience for your best clients?
Could you simplify your offers and focus on making them extraordinary?
What would happen if you poured your best energy into one thing instead of spreading yourself thin across five?
When you deepen instead of widen, you build trust, loyalty, and sustainable success.
3. Redefine Success
We’ve been sold the idea that success equals scale. But what if your definition of success was about flow, freedom, and fulfillment instead?
Bigger doesn’t always mean better.
Busier doesn’t always mean more profitable.
Hustle doesn’t always mean happiness.
Ask yourself: What do I really want my business to give me? Clarity? Time with my kids? Financial stability? Creative freedom?
When you know your definition of success, it’s easier to say “no” to what doesn’t align.
The Power of Shedding
Clarity isn’t built by adding more. It’s built by shedding what no longer serves you.
Imagine walking into your closet and pulling out every outfit that doesn’t fit, doesn’t feel good, or no longer reflects who you are. Suddenly, getting dressed feels easy. You can see what’s essential.
Your business deserves the same clarity.
So, ask yourself today:
Where am I forcing growth that doesn’t feel aligned?
What can I release to create space for what actually matters?
Because sometimes the bravest, smartest, most profitable thing you can do isn’t to push harder — it’s to pause, simplify, and return to your roots.
The Alignment Inventory
These are the steps I take to gain clarity and re-align with what matters before I start a new task or goal:
I start with purpose – does it align with clarity, courage, and soul-led living?
I check my energy – does it feel heavy or does it feel alive?
I ask if it creates transformation – will this move someone forward?
I align with my values – community, connection, and growth.
I run the life test – will this give me more freedom, flow, and sustainability?
If it doesn’t tick those boxes, it might be interesting… but it’s not essential.
✨ Final Note: Working less doesn’t mean dreaming smaller. It means creating more space for the right dreams to flourish.
And if you’re craving more clarity on what’s truly essential for you — my Clarity Catalyst course includes over 60 powerful tools to help you get unstuck, find inner freedom, and create a life and business you love waking up to.
👉 [Learn more about Clarity Catalyst here]
About the Author
Jenny Vukovcan is a Mindset Coach and Trainer. She empowers entrepreneurs, professionals, and seekers to overcome mental blocks and create fulfilling lives. Jenny guides business owners, corporate leaders, and purpose-driven professionals in aligning their mindset with their true potential for greater success. Passionate about self-discovery and growth, she enjoys deep conversations and helping others balance ambition with authenticity.
As a mother of four, Jenny understands work-life balance and being clear about one's true purpose. She aims to help others build meaningful, sustainable lives aligned with their core values.
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